Different types of email marketing you can offer

To a lot of people, the term “email marketing” automatically conjures images of an email intent on one thing - selling. In actual fact, there are a number of types of email communications you can pitch to your clients, some of which are not directly sales related but can certainly contribute to their bottom line in other ways.

Quick Announcements

Often called postcard emails, these are simple, brief announcements your clients might want to make informing customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds. Here are 2 quick examples of a quick announcement in action.

Email Newsletters

The primary purpose of an email newsletter is to build upon the relationship your client has with their own customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in.

Often the content isn’t directly related to your products either. For example, an online grocer might send a monthly newsletter featuring a few recipes, a story on the benefits of organic produce and a column with exercising tips. To get the creative ideas flowing, here are two quick examples of great looking email newsletters and there are plenty more in our gallery.

Catalog Emails

A catalog based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase. I often see designers label catalog emails as newsletters, and admittedly the lines can get blurry sometimes.

Press Releases

If you have a list of media contacts that have given your client permission to contact them, email press releases can be a great way to attract news coverage. Of course, there are a number of services that can distribute your press releases to the media, but maintaining their own list of media contacts can be a great way for your client to send targeted, personalized press releases only to those contacts who will be interested.

One size does not fit all

When considering which types of email to promote to each of your clients, it’s important to remember that you don’t need to take a one-size-fits-all approach. Some clients will be much more suited to email newsletters than one-off announcements, while the reverse might apply to others.

The best thing about email is that it’s so measurable. Try a newsletter for your client for a month or two and then look at the results. Mix up the the topics you cover to see which garners the most interest. Try a different layout for each issue. As long as you stick to the expectations you set for your client’s subscribers, use your creativity to find what works best.

Chadhta suraj dheere dheere dhalta hain dhal jayega

hue naam oye benishan kaise kaise
zameen kha gayi naujawan kaise kaise


tu yahan musafir hain,yeh sarah fani hain
chaar roz ki mehmaan teri jindagani hain
teri jindagani hain teri jindagani hain
jan zameen jar zevar kutch na saath jayega
khali haath aaya hain khali haath jayega
khali haath jayega khali haath jayega
jaan kar bhi anjana ban raha hain deewane
apni umrefani par tan raha hain deewane
tan raha hain deewane tan raha hain deewane
is kadar tu khoya hain is jahan ke mele
tu khuda ko bhula hain phas ke is jhamaele main
aaj tak yeh dekha hain paanewala khota hain
jindagi ko jo samjha jindagi pe rota hain
jindagi pe rota hain jindagi pe rota hain
mitne wali duniya ka aaitbaar karta hain
kya samajh ke tu aakhir isse pyar karta hain
isse pyar karta hain isse pyar karta hain
apne apne fikro main jo bhi hain woh uljha hain
jo bhi hain woh uljha hain
jindagi haqeeqat main kya hain kaun samjha hain
kya hain kaun samjha hain
aaj samajhle aaj samajhle kal yeh mauka haath na tere aayega
o gaflat ki neend main sone wale dhoka khayega
chadhta suraj dheere dheere dhalta hain dhal jayega - 2
dhal jayega dhal jayega - 2

maut ne zamane ko yeh sama dikh dala
kaise kaise us gum ko khak main mila dala
khak main mila dala khak main mila dala
yaad rakh sikander ke hausle to aali they
jab gaya tha duniya se dono haath khali they
dono haath khali they dono haath khali they
apna woh halaku hain aur na uske saathi hain
jung ko chu woh porus hain aur na uske haathi hain
aur na uske haathi hain aur na uske haathi hain
kal jo tanke chalte they apni shano shaukat par
shamma tak nahi jalti aaj unki purbat par
aaj unki purbat par aaj unki purbat par
apna ho ya ala ho sabko laut jaana hain
sabko laut jaana hain sabko laut jaana hain
muflifoh tavundar ka kabra hi thikana hain
kabra hi thikana hain kabra hi thikana hain
jaisi karni jaisi karni waisi bharni aaj kiya kal payega
sir ko uthakar chalne wale ek din thokar payega
chadhta suraj dheere dheere dhalta hain dhal jayega - 2
dhal jayega dhal jayega - 2

maut sabko aani hain kaun isse chuta hain
tu fana nahi hoga yeh khayal jhutha hain
yeh khayal jhutha hain yeh khayal jhutha hain
saans tutate hi sab rishtey tut jaayenge
baap, maa, behan, biwi, Bachhe choot jayenge
bachhe choot jayenge Bachhe choot jayenge
tere jitne hain bhai waqt ka chalan denge
chin kar teri daulat do hi gaj kafan denge
do hi gaj kafan denge do hi gaj kafan denge
jinko apna kehta hain kab yeh tere saathi hain
kabra hain teri mazil aur yeh baraati hain
laake kabra main tujhko urda pak dalenge
apne haathon se tere muh pe khak dalenge
muh pe khak dalenge muh pe khak dalenge
teri saari ulfat ko khak main mila denge
tere chahne wale kal tujhe bhula denge
kal tujhe mila denge kal tujhe mila denge
isliye yeh kehta hu khub soch le dil main
kyon phasaye baitha hain jaan apni mushkil main
jaan apni mushkil main jaan apni mushkil main
kar gunaho se tauba aake baat sambhal jaaye
aake baat sambhal jaaye
dum ka kya bharosa hain jaane kab nikal jaaye
jaane kab nikal jaaye
muthhi bandh ke aanewale,muthhi bandh ke aanewale haath pasare jayega
dhan daulat jaagir se tune kya paya kya payega
chadhta suraj dheere dheere dhalta hain dhal jayega - 6

Khataa maine ko’ii bhaarii nahiiN kii

Khataa maine ko’ii bhaarii nahiiN kii
amiir-e-shah’r se yaarii nahiiN kii

(amiir-e-shah’r : powerful people of the city)

kisii mansab kisii ohde kii khaatir
ko’ii tadbiir baazaarii nahiiN kii

(mansab : exalted position; ohde : position of influence; tadbiir : efforts)

bas itnii baat per duniyaa Khafaa hai
ke maine tujh se Ghaddaarii nahiiN kii

mirii baatoN meN kyaa taasiir hotii
kabhii maiN ne adaakaarii nahiiN kii

(taasiir : effect)

mire aiboN ko ginvaayaa to sab ne
kisii ne merii Gham-Khwaarii nahiiN kii

tumhe mera khayal kabhi na aye ga!

[caption id="attachment_763" align="aligncenter" width="495" caption="by me"]

[/caption]

my Ghazal

roz hum udas hotay han,aur sham guzar jati ha,

kisi din sham udas ho ge, aur hum guzar jaeyn gy,

ye waqt Jab aye ga, tab b mera khayal na aye ga,

thy tum khush, ho aur raho gy,ye waqt tumhe batlaey ga,

tumhe mera khayal kabi na aye ga!

lafzo se kheylna adat thi tumhari,

ye tab samjho gy, tb tumhe koi khyl banaye ga.

Aabad kana bohot mushkil, barbad karna bohot assaaN,

layna dard bohot mushkil, dyna dard bohot assaaN,

Sach kehna sunna bohot mushkil, jhoot kehna sunna bohot assaN,

Tum ne kiyey sab assaN kaam,Tumhen mushkil kam karna kon sikhaey ga,

Tumhen mera khayal kabhi na aye ga, Tumhen mera khayal kabhi na aye ga,

Life is a prison,

Life is a prison,
Oh God let me out.
No one to listen,
To hear when you shout.

Climb the walls of insanity,
Ride the waves of despair.
If you fall it don't matter,
There's no one to care.

Used to wish for a window,
To see birds, trees and sky,
But you're better without one -
Stops you aiming too high.

Watching freedom is painful,
For those locked away.
Seeing joy, love and happiness,
Another price that you pay.

Strong is good, weak is bad.
Be it false, be it true.
Your mind makes the choice,
And enforces it too.

Cell walls built by society,
With rules to adhere.
If you breach the acceptable,
You had better beware.

Hide the pain, carry on,
Routine is the key.
Don't let on that you're not,
What you're pretending to be.

Lock it all up inside you,
How badly that bodes.
Look out for that one day,
When it all just explodes.

Leaving naught but a shell,
Base functionality too.
But killing all else,
That was uniquely you.

So how do you grow,
With a timebomb inside?
Or how to defuse it,
Without destroying its ride?

You can't.

woh firaaq aur woh wisaal kahaaN ?

woh firaaq aur woh wisaal kahaaN ?
woh shab-o-roz-o-maah-o-saal kahaaN ?

[ firaaq = separation, wisaal = meeting, shab = night, roz = day, maah = month, saal = year ]

fursat-e-kaarobaar-e-shauq kise ?
zauq-e-nazzaraa-e-jamaal kahaaN ?

[ zauq = delight/joy, jamaal = beauty ]

dil to dil wo dimaaGH bhee na rahaa
shor-e-sauda-e-KHatt-o-KHaal kahaaN ?

thee woh ik shaKHs ke tasavvur se
ab woh raanaai-e-KHayaal kahaaN ?

[ tasavvur = imagination, raanaai-e-KHayaal = tender thoughts ]

‘eisa aasaaN naheeN lahoo rona
dil meiN taaqat jigar meiN haal kahaaN ?

[ haal = spiritual ecstasy ]

hamse chooTa qamaar_KHaana-e-ishq
waaN jo jawaiN, girah meiN maal kahaaN ?

[ qamaar_khaana = casino, girah = knot/joint ]

fikr-e-duniyaaN meiN sar khapaata hooN
maiN kahaaN aur ye wabaal kahaaN ?

[ wabaal = calamity ]

muzmahil ho gaye quwa’a ‘GHalib’
wo anaasir meiN ‘eitdaal kahaaN ?

[ muzmahil = exhausted/idle, quwa’a = limbs, anaasir = elements, ‘eitdaal = moderation ]

Kamini Duniya

Kameeni Duniya

is kameeni duniya ma
kitny hi kameeny log basey
jab kam ho to miltay han,
kamena pan dikhaty han.
is kamene dunia me,
kamenay log hi bastay han,
kameeno k is jhurmat me,
kisi ko tanha jab paty han,
Jhoot se is ko wo apnay,
muthi me kar jaty han.
is kameni duniya ma,
kamenay log hi bastay han.
muthi me kar k is masoom ko,
apna kam nikalwaty han,
kamena pan dikhaty han,
in kamenay logo k,
rang roop niralay hoty han,
aur dhang b niraly hoty han,
Ankho se utar k wo dil me,
ahista ahista samaty han,
Eman-o-dil ko badal k wo,
phir kameny chaly jaty han.
Is kameni dunia me,
kameny log hi bastay han.
Matlab me jo miltay han,
Apna kam nikalwaty han,
waqt paarnay par badal jaty han
In me bhary han eyoob kae,
na rishtay in se mehfooz sahi,
Rishtay jo na nibhatay han,
han wahi kameeny bastay jaty han,
is kamini dunia me,
han sab hi kameny hoty han,
Han sab hi kameny hoty han.

I write this Poem. And i love this poem.

Pyaari maa mumma

Ghum ki ye zanjeerein pighal jayengi
Ho khuda pe bhi asar
Tu duaon ka hai ghar
Meri maa meri maa
Pyaari maa mumma
maa meri maa
Pyaari maa mumma

Bigdi kismat bhi sawar jaayegi
Zindagi taraane khushi ke gayegi
Tere hote kiska dar
Tu duaon ka hai ghar
Meri maa meri maa
Pyaari maa mumma
maa meri maa
Pyaari maa mumma

Yun to main sabse nyaara hoon
Tera maa main dulaara hoon
Yun to main sabse nyaara hoon
Par tera maa main dulaara hoon
Duniya mein jeene se zyada uljhan hai maa
Tu hai amar ka jahaan
Tu gussa karti hai
Bada achcha lagta hai
Tu kaan pakadati hai
Badi zor se lagta hai
Meri maa

Meri maa meri maa
Pyaari maa mumma
maa meri maa
Pyaari maa mumma

Haathon ki lakerien badal jayengi
Ghum ki ye zanjeerein pighal jayengi
Ho khuda pe bhi asar
Tu duaon ka hai ghar

Meri maa meri maa
Pyaari maa mumma
maa meri maa
Pyaari maa mumma

Dil Dhoondta, Hai Phir Wohi, Fursat Ke Raat Din

Dil Dhoondta, Hai Phir Wohi, Fursat Ke Raat Din
Baithe Rahen ,Tasavurey, Jaana Kiye Huey
Dil Dhoondta, Hai Phir Wohi

Ya Jaadhon Ki Narm Dhoop Aur, Aangan Mein Letkar,
Aankhon Se Kheench Kar Tere Aanchal Ke Saaye Ko,
Aundhe Padhe Rahe Kabhi ,Karwat Liye Huey
Dil Dhoondta Hai

Ya Barfili Sardiyon Mein, Kisi Bhi Pahad Par,
Vaadi Mein Gunjti Hui, Khaamoshiyan Soone
Aankhon Mein Bheege Bheege Se ,Lamhe Liye Huey
Dil Dhoondta Hai

woh firaaq aur woh wisaal kahaaN ?

      woh  firaaq aur  woh wisaal  kahaaN ?
        woh shab-o-roz-o-maah-o-saal kahaaN ?

        [ firaaq = separation, wisaal = meeting, shab = night,
          roz = day, maah = month, saal = year ]

      fursat-e-kaarobaar-e-shauq  kise ?
        zauq-e-nazzaraa-e-jamaal  kahaaN ?

        [ zauq = delight/joy, jamaal = beauty ]

      dil to dil wo  dimaaGH  bhee na rahaa
        shor-e-sauda-e-KHatt-o-KHaal   kahaaN ?

       thee woh ik shaKHs ke tasavvur se
        ab woh  raanaai-e-KHayaal  kahaaN ?

        [ tasavvur = imagination, raanaai-e-KHayaal = tender thoughts ]

      'eisa   aasaaN   naheeN   lahoo   rona
        dil meiN taaqat jigar meiN haal kahaaN ?

        [ haal = spiritual ecstasy ]

       hamse    chooTa   qamaar_KHaana-e-ishq
        waaN jo jawaiN, girah meiN maal kahaaN ?

        [ qamaar_khaana = casino, girah = knot/joint ]

      fikr-e-duniyaaN meiN sar khapaata hooN
        maiN   kahaaN  aur  ye  wabaal  kahaaN ?

        [ wabaal = calamity ]

       muzmahil  ho  gaye quwa'a 'GHalib'
        wo  anaasir  meiN 'eitdaal kahaaN ?

        [ muzmahil = exhausted/idle, quwa'a = limbs, anaasir = elements,
          'eitdaal = moderation ]